Deals

How deals connect to leads

Deals represent active opportunities and can stay connected to the lead or client relationship.

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Quick answer

Use deals for active buyer or seller opportunities, then connect them to the related lead or contact so pipeline work keeps context.

A lead is a relationship. A deal is an active opportunity inside that relationship.

When to create a deal

Create a deal when there is a real buyer or seller opportunity to move through stages, deadlines, and next steps.

Why connection matters

Connecting a deal to the person keeps notes, follow-up, and pipeline context easier to understand.

Steps / Key takeaways

  • Create deals for active opportunities.
  • Connect the deal to the person when possible.
  • Use stages to track pipeline progress.

Frequently asked questions

Should every lead have a deal?

No. Create a deal when the opportunity is active enough to track through a pipeline.

leads deals

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